Category: bet the company

“In front of a courtroom jury this morning, Apple marketing chief Phil Schiller claimed that Samsung’s patent infringement has weakened ‘the view that the world has for Apple,’” Chris Welch reports for The Verge. “By copying the company’s marquee iPhone and iPad products, Samsung has effectively diluted Apple’s brand, Schiller argued. That’s made it difficult…

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“Apple’s head of marketing, Phil Schiller, on Thursday told a court here that the iPhone was a “bet the company product,” and that now the entire company works on it in some way,” Shara Tibken reports for CNET. “Schiller took the stand in a damages retrial against Samsung with only 11 minutes left in the…

Read More “Apple CEO Steve Jobs ‘bet the company’ on iPhone says Phil Schiller at patent infringer Samsung’s damages trial” »