Category: Best Global Brands

Apple is the world’s most valuable brand for fourth consecutive year

Posted on

Leading brand consultancy, Interbrand, named Apple, Google and Coca-Cola the three most valuable brands in its 2016 Best Global Brands report, with automotive and technology brands dominating the ranking—and Tesla and Dior entering the Top 100 brands. Now in its 17th year, the report reveals the Anatomy of Growth, and features an insider’s view of…

Read More “Apple is the world’s most valuable brand for fourth consecutive year” »

Apple, Best Global Brands, brand value, Branding, Interbrand, News

Apple is the world’s most valuable brand for third consecutive year

Posted on

Interbrand’s 16th annual Best Global Brands report, released today, identifies the 100 most valuable global brands. For the third year in a row, Apple (#1) and Google (#2) claim the top positions. Valued at USD $170.276 billion, Apple increases its brand value by 43 percent. Google, valued at $120.314 billion, increases its brand value by…

Read More “Apple is the world’s most valuable brand for third consecutive year” »

Apple, Best Global Brands, brand value, Branding, Interbrand, News

Interbrand’s Best Global Brands 2012: Apple jumps to #2

Posted on

Coca-Cola, Apple and IBM lead Interbrand’s 13th annual Best Global Brands report. While Coca-Cola retained its #1 position, Apple jumped to #2 with stellar sales in both developed and emerging markets over the last year. Social media giant, Facebook (#69), enters the report after making headlines as the third largest IPO in US history, and…

Read More “Interbrand’s Best Global Brands 2012: Apple jumps to #2” »

Apple Inc., Best Global Brands, brand value, Branding, Interbrand, News