Apple’s App Tracking Transparency could provide multibillion-dollar lift to its own ad business
Apple could see a multibillion-dollar lift to its advertising business from its adoption of App Tracking Transparency which offers users control of tracking on Macs, iPhones, iPads, and Apple TVs, according to Bernstein analyst Toni Sacconaghi. Eric J. Savitz for Barron’s: Sacconaghi said in a research note Thursday [that] Apple launched new app-tracking limitations in…