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Ben Thompson for Stratechery: It is the nature of hardware that a computer the vast majority of Apple’s customers will never own was the headline from the company’s keynote at its annual Worldwide Developer’s Conference (WWDC). The Mac Pro starts at $6,000, and will be configurable to a number many times that. If you think…
Read More “Apple’s audacity is on display with new Mac Pro and Pro Display XDR” »
“As rare as last week’s Apple revenue warning from CEO Tim Cook may have been — the company last issued a revenue warning in June 2002 — the company has had other bad quarters in the iPhone era,” Ben Thompson writes for Stratechery. “What makes this quarter seem so much worse was both the already…
“The strategy is, dare I say, bordering on over-confidence,” Ben Thompson writes for Stratechery. “Apple is raising prices on its best product even as that product’s relative differentiation from the company’s next best model is the smallest it has ever been.” “Here, though, I thought the keynote’s Mission: Impossible-themed opening really hit the mark: the…
“What’s one basic similarity between Elon Musk and Steve Jobs? They both obviously mastered the art of the splashy product reveal,” Jessica Stillman writes for Inc. “Under Jobs, events launching new Apple products were a circus of frenzied expectation. Musk managed something similar this week with Tesla’s new, lower cost Model 3.” “Basically instantly, 276,000…
Read More “The secret to the insane loyalty Steve Jobs and Elon Musk both mastered” »
“I can’t quite shake the feeling that the Apple Watch is being serially underestimated,” Ben Thompson writes for Stratechery. “Nor, I think, is the long term threat to Apple’s position being fully appreciated.” “Success isn’t guaranteed: the ability of a watch, or in this case the Apple Watch, to enable a new area of continuous…
Read More “Ben Thompson: Apple Watch is being serially underestimated” »
“Driving an automobile is not natural,” Neil Cybart writes for Above Avalon. “We need to teach ourselves the art of navigating a heavy machine, composed of thousand of little parts, through the world. Is the driving learning experience focused on suppressing intuition in order to adapt to a machine that hasn’t changed much in decades?…
“The hints that have piled up in the past week are intriguing,” Philip Elmer-DeWitt writes for Fortune. “Jony Ive and his pal Marc Newson, we learn from Ive’s New Yorker profile, are as obsessed with car design as they are with watches. Veteran Apple VP Steve Zadesky, who according to the Wall Street Journal is…
“The quality of a user experience has no ceiling. As nearly every other consumer industry has shown, as long as there is a clear delineation between the top-of-the-line and everything else, some segment of the user base will pay a premium for the best,” Ben Thompson writes for Stratechery. “That’s the key to Apple’s future:…
“Conspicuous consumption and status-seeking are major drivers of the Asian market in particular, and are why Asians make up over 50% of the luxury market by nationality.1 In the case of handbags, you absolutely are saying something with your selection: a Louis Vuitton bag is many people’s first luxury purchase, and shows you have some…
Read More “Apple’s iPhone 6: From Louis Vuitton to Chanel” »
“Exactly one week ago, the Taiwanese actor / racing driver Jimmy Lin managed to turn a lot of heads when he posted a handful of pictures with what seemed to be a legit 4.7-inch iPhone 6,” Mihai Matei reports for G 4 Games. “We’re guessing that you already know the story, as well as the…
Read More “Jimmy Lin posts photo of huge 5.5-inch iPhone 6” »
