Apple plans to make about 20% fewer iPhone SE units next quarter than originally planned, in one of the first signs that rising inflation and the Ukraine war have started to dent consumer electronics demand, Nikkei Asia reports citing “sources briefed on the matter .”
Cheng Ting-Fang and Lauly Li for Nikkei Asia:
Apple launched the iPhone SE as its first 5G-capable budget phone less than three weeks ago but is now telling multiple suppliers that it aims to lower production orders by about 2 million to 3 million units for the quarter, citing weaker-than-expected demand, four people told Nikkei Asia. The U.S. tech giant also reduced orders for its AirPods earphones by more than 10 million units for all of 2022, as the company predicted lukewarm demand and wanted to reduce the level of inventories.
Apple also asked suppliers to make a couple of million fewer units of the entire iPhone 13 range than previously planned, but said this adjustment was based on seasonal demand.