Technology News, Tech Deals, Gadget Reviews
Apple is quietly buying Google ads for high-value subscription apps in order to collect potentially millions of dollars in subscription revenue, John Koetsier reports for Forbes, citing “multiple app publishers.” Apple’s App Store on iPhone John Koetsier for Forbes: Impacted businesses include major brands such as dating apps like Tinder, Plenty of Fish, and Bumble,…
Apple could see a multibillion-dollar lift to its advertising business from its adoption of App Tracking Transparency which offers users control of tracking on Macs, iPhones, iPads, and Apple TVs, according to Bernstein analyst Toni Sacconaghi. Eric J. Savitz for Barron’s: Sacconaghi said in a research note Thursday [that] Apple launched new app-tracking limitations in…
Unity Software shares rose Wednesday after analysts applauded the gaming-software company’s growth and its ability to dodge a major change Apple made to tracking online ads with App Tracking Transparency. Wallace Witkowski for Yahoo Finance: Wedbush analyst Michael Pachter, who has an outperform rating and raised his price target to $129 from $125, expects “significant…
Second-hand retailer Poshmark on Tuesday forecast third-quarter revenue largely below estimates and warned that its marketing efforts were taking a hit from Apple’s new App Tracking Transparency privacy controls over digital advertising tracking. App Tracking Transparency (ATT for short) is a feature of iOS, iPadOS, and tvOS that debuted in version 14.5 of each. ATT…
Read More “Poshmark warns of marketing hit from Apple’s app tracking changes” »
When users get asked on iPhone devices if they’d like to be tracked, the vast majority say no. Those who value their privacy are impacting advertisers on Facebook, who are losing access to some of their most valuable targeting data and have already seen a decrease in effectiveness of their Facebook ads. Apple’s new App…
Read More “Facebook advertisers impacted by Apple’s strong privacy policies” »
France is fining Google €220m for abusing its advertising powers by promoting its own ad services over its rivals. A competition watchdog group in France says that Google’s Ad Manager has been favoring its own AdX over the competition. Estimated reading time: 2 minutes For its part, Google has said it would make changes to…
Read More “France fines Google €220m for abusing its advertising position” »
The move by Apple to promote user privacy, which makes it harder for brands to track billions of consumers, are creating a money-making opportunity for advertising companies that were hit hard by the response to COVID-19. Apple’s new App Tracking Transparency feature across iOS, iPadOS, and tvOS requires apps to get users’ permission before tracking…
Read More “Apple’s users privacy push helps ad firms recover from COVID-19 response” »
As Apple’s services category continues to grow, including its in-app (App Store, Stocks, News) advertising platform, the company has hired Antonio Garcia Martinez who worked at Facebook’s advertising team and wrote the 2016 book “Chaos Monkeys,” a tell-all memoir covering his time at the outfit headed by Mark Zuckerberg. Filipe Espósito for 9to5Mac: As reported…
Read More “Apple hires former Facebook advertising exec, ‘Chaos Monkeys’ author” »
A proposed multi-billion pound British class action against Google, which alleges the internet giant secretly tracked millions of iPhone users, is not viable and should not be allowed to proceed, the Supreme Court of the United Kingdom was told on Wednesday. Kirstin Ridley for Reuters: Antony White, a lawyer for Google, told the first day…
Read More “Google battles multi-billion pound British class action over alleged iPhone tracking” »
Apple is facing an initial investigation from France’s CNIL data-protection watchdog following a complaint from France Digitale, a lobbying group representing startups and venture capital firms, that Apple’s personalized advertising tool violates European Union privacy rules. Apple’s App Store Helene Fouquet and Stephanie Bodoni for Bloomberg: France Digitale says Apple’s personalized advertising feature — which…
