Every business must develop a unique marketing approach that makes it stand out from its competition. Such marketing strategies must be in line with what the company is all about, or else they will fail to send the right message to the right people.
For entrepreneur Ryan Zimmerman, he has made it a point to incorporate quality and a human touch into his personal branding and companies. The commitment to include a human touch sets him apart as a businessman and helps him lead the market wherever he goes.
Adding a Human Touch to Businesses
Zimmerman started his entrepreneurial journey when he was young, but he formally entered the big leagues after launching his full package clothing manufacturing company, Arzee International, in 2016.
Ryan Zimmerman said that with the popularity of fast fashion, the manufacturing space had lost its human connection, making it difficult for newbies to venture into the industry. Arzee aims to change this practice by offering every kind of service within the clothing manufacturing space, from product design and development to production.
“Having been in and around fashion my entire life, I get what’s going on. I understand my clients’ issues, and I guide them through the manufacturing process as a human partner, not simply a business machine,” says Zimmerman.
The most significant upside to how Arzee started was that Zimmerman chose to implement an onshore manufacturing model and set it up in Los Angeles, California. The young entrepreneur risked it all to produce clothes and fabric closer to home. The company caters explicitly to existing brands that are now exiting Asia due to supply chain uncertainties and issues of transparency and sustainability.
Ryan Zimmerman is also attempting to replicate the success of Arzee International with his venture into the fitness industry by introducing a premium resistance band through Buckleband. In keeping with the human touch aspect of the company, Buckleband has partnered with KEEN New York to provide kids with disabilities a great new tool to exercise and stay in shape.
Scaling His Brands
Zimmerman acknowledges that the biggest obstacle for his companies that are built on human connection is scaling. Every business needs to expand at some point, but how is growth possible for a company run by a small team?
His solution is to take things one small step at a time to ensure that they can deliver the same quality products and services, all done with an insightful, down-to-earth approach. Arzee’s efforts to expand have so far been successful since it has already put up a facility in Mexico City this year. Zimmerman was deeply involved in the development of this second branch, which focuses on exports.
On the other hand, Ryan Zimmerman is also concentrating on expanding Buckleband’s reach instead of its operations for now, given that the brand only launched this year. To do this, Buckleband is investing in creating traditional and digital advertisements to spread the word about its revolutionary product with the same insight and the same human touch that has made Arzee a success.
The news and editorial staffs of the Bay Area News Group had no role in this post’s preparation.