For the third time since last February, Gong has raised a significant sum. In February, the company scored $40 million. In December, it grabbed another $65 million. And today, it was $200 million on a $2.2 billion valuation. That’s a total of $305 million in less than 18 months.
Coatue led today’s cash infusion, with help from new investors Index Ventures, Salesforce Ventures and Thrive Capital, and existing investors Battery Ventures, NextWorld Capital, Norwest Venture Partners, Sequoia Capital and Wing Venture Capital. It has now raised a total of $334 million, according to the company.
What is attracting this kind of investor attention? When we spoke to Gong about its Series B round, it had 300 customers. Today it has around 1,300, representing substantial growth in that time period. The company reports revenue has grown 2.5x this year alone.
Gong CEO Amit Bendov says his company is trying to create a category they have dubbed “revenue intelligence.” As he explains it, today sales data is stored in a CRM database consisting of descriptions of customer interactions as described by the salesperson or CSR. Gong is trying to transform that process by capturing both sides of the interaction, then, using artificial intelligence, it transcribes and analyzes those interactions.
Bendov says the pandemic and economic malaise has created a situation where there is a lot of liquidity in the market and investors have been looking for companies like his to invest some of it.
“There’s a lot of liquidity in the market. There are very few investment opportunities. I think the investment community was waiting a little bit to see how the market shakes out […] and they are betting on companies that could benefit long-term from the new normal, and I think we’re one of them,” Bendov told TechCrunch.
He says that he wasn’t looking for money, and in fact still is operating off the Series B investment, but when firms come knocking with checkbooks open and favorable terms, he wasn’t about to turn them down. “There are CEOs schools [of thought] that tell you to raise money when you can, not when you need to. It’s not very diluted at this kind of valuation and it was a very easy process. […] The whole deal closed in 14 days from term sheet to money in the bank,” he said.
Bendov said that taking the money was “pretty much a no-brainer.” In fact, he says the money gives them the freedom to operate and further legitimacy in the marketplace. “It gives us the ability to buy companies, make strategic investment, accelerate plans, and it also, especially since we cater to large enterprise customers, it gives them confidence that this company is here to stay,” he said.
With around 350 employees today, it hopes to add 100 people by the end of the year. Bendov says diversity and inclusion is a “massive priority” for the company. Among the steps they’ve taken recently is opening a recruiting hub in Atlanta to bring more diverse candidates into the company, working with a company called FlockJay to train and hire underrepresented groups in customer success roles, and in Israel where the company’s R&D center is located, helping members of the Arab community with computer science backgrounds to learn interview skills. Some of those folks will end up working for Gong, and some at other places.
While the company has grown remarkably quickly and has shown great promise, Bendov is not thinking ahead to an IPO just yet. He says he wants to grow the company to at least a couple of hundred million dollars in sales, and that’s two to three years away at this point. He certainly has plenty of cash to operate until then.
